PEACE RIDE RELOADED
The INTERNATIONAL PEACE RACE, also called Course de la Paix, was the most watched amateur cycling event behind the Iron Curtain. At its peak, it was even compared to the famous Tour de France.
First held in 1952, it led annually across Eastern Europe and used Chemnitz, or Karl-Marx-Stadt at the time, as a stage stop several times. The aim of the race was to counteract the tensions of the Cold War with a peaceful the tensions of the Cold War. In 2006 it was held in this form for the last time.
We already laid the first foundation stone for a "PEACE JOURNEY RELOADED" during the application phase for the European Capital of Culture. In September 2020, we staged the submission of the application book as a major cultural event. 39 people from Chemnitz drove the so-called "bid book" IN 48 HOURS ACROSS GERMANY and handed it over to the jury in Berlin. One month later Chemnitz was awarded the title: "European Capital of Culture 2025".
WOULD YOU LIKE TO TAKE PART IN THE EPR 2024? THEN SIGN UP HERE AND WITH A BIT OF LUCK YOU'LL BE THERE!
REGISTRATION EPR 2024SPORT X CULTURE
More than a bike race:
The European Peace Ride is an event for society as a whole.
There are no exclusion criteria in terms of personal gender identifications, religion, origin or personal handicaps.
The culture of the EPR is togetherness.
With various actions, large parts of the
population in the first two editions of the EPR
integrate.
Together with the partner countries Poland and the Czech Republic, it is a common goal to set up a European-relevant, unifying project that is historically anchored and at the same time is intended to provide new impetus.
Numerous cultural events, including concerts and rallies, are integrated into the European Peace Ride every year.
To kick off the start of 2022 in Wrocław, the band Bluszcz played at a public event in Wrocław's South Park, followed by a DJ set that created a good atmosphere for the participants.
The references to cycling, but also to cultural and social topics, make the European Peace Ride something unprecedented and unite this in a project for society as a whole with European appeal.
EVENTS
All EPR events at a glance.
EPR 2023
08.09.2023 - 10.09.2023
3 stages
Görlitz/Zgorzelec > Mladá Boleslav > Plzeň > Chemnitz
500 kilometers | 5000 vertical meters
EPR 2022
03.09.2022 - 04.09.2022
2 stages
Wroclaw > Mladá Boleslav > Chemnitz
430 kilometers | 4500 meters of altitude
EPR 2021
11.09.2021 – 12.09.2021
2 stages
Chemnitz > Prague >
Chemnitz
412 kilometres | 5000 meters of altitude
OUR NEWS
Thank you Richter & Hess PACKAGING!
The fact that the company @richter.hess are outspoken friends of the European Peace Ride is something we already had during one of our "folding chair" talks. But all we could do was talk. Shortly before the start[...]
Read more
Peace Ride and Eastern Europe
Peace Cruise and Eastern Europe, or East Germany, belong closely together. So far, so familiar. And we don't know that it's important to look ahead and into the future[...]
Read more
Thank you msg systems ag!
When it comes to inclusion, integration, diversity and division, msg systems ag (@msg.karriere) is always at the forefront. So when it comes to inclusion and integration and diversity, we're there[...]
Read moreOUR NEWS
COMMUNICATION
Thanks to extensive communications support, we were able to leverage the analog potential of the event digitally as well. effectively digitally as well.
In addition to the wide-reach channels of Chemnitz 2025, the playout in the press also played an important role.
We accompanied the entire tour with several camera teams. This resulted in unforgettable, emotional recordings.
The playout of the pictures will take place at short notice, especially via the channels of Chemnitz 2025 on
Facebook and Instagram.
A SPECIAL FEELING
The basic idea of the Peace Ride was to do sport in peace, that's how a Czech and a Polish journalist made the Peace Ride work in 1947. The European Peace Ride embodies this idea in the current, difficult times and manages to set a clear signal - there is no better way to put it.
The idea of European cohesion and tolerance, these are very important values for me, which are wonderfully embodied by the European Peace Ride and carried into the world.
Of course, everyone who grew up in the
who grew up in the East. A huge traditional race,
the "Tour de France of the East". A
great thing that it is taking place again.
When I was a pupil
and watched the peace riders
the peace riders. I
think it's great that the idea of
Peace Ride within the framework of the
Capital of Culture is being revived.
People pull out
their mobile phones, the
applaud,
they cheer. The
was touching and
overwhelming!
The Peace Ride is
always been such a
childhood dream:
Fantastic,
to be a part of it now.
I have a child's photo of me standing by the road at the original peace ride.
And today I am here to carry the story forward, so to speak.
It was about mastering the path together.
And this feeling of being together here: There
just gives me goose bumps!
MEDIAL RADIANCE
With the first edition in 2021, we were able to reach at least 15.5 MILLION CONTACTS in German-speaking countries alone via print and online articles in the press.
In 2022, we will continue to build on this media relevance and additionally gain further reach and attention in Poland and the Czech Republic.
Umbrella sponsors and supporters
SPONSORING
The success of the first European Peace Ride was made possible in large part by the SUPPORT OF VARIOUS SPONSORS.
The event offers a variety of opportunities for the presentation of the partners. By working together we can
Individual models can be used to create different presences at the event, integration into social media and press communication, as well as visibility in the analogue environment of the event.
